Company Profile
| UP TREND Review Summary | |
| Founded | 1997 |
| Registered Country/Region | Bulgaria |
| Regulation | No regulation |
| Financial Services | Asset management, investment advisory, brokerage services, IPO/SPO support, financial instrument custody, etc. |
| Customer Support | Tel: +359 2 815 56 60 |
| Email: uptrend@uptrend.bg | |
| Address: Sofia 1407, blvd. Nikola Y. Vaptsarov No51A, fl. 1 | |
UP TREND Information
Up Trend is one of the first licensed investment intermediaries in Bulgaria, established in 1997. It has been a member of the Bulgarian Stock Exchange and the Central Depository since 1998. The firm holds an EU-wide license and offers a wide range of financial services to both retail and institutional clients, including asset management, investment advisory, brokerage, IPO/SPO support, and financial instrument custody. It partners with platforms like Thomson Reuters, Capital IQ, Bloomberg, and FactSet to publish its market analyses. Its headquarters is in Sofia, Bulgaria.
However, the broker is currently not being well-regulated by any official authorities, which should raise your attention due to possible less credibility and trustworthiness.
Pros and Cons
| Pros | Cons |
| Wide range of financial services | No regulation |
| Many years' industry experience |
Is UP TREND Legit?
The most important factor in measuring the safety of a brokerage platform is whether it is formally regulated. UP TREND is an unregulated broker, which means that the safety of users' funds and trading activities are not effectively protected. Investors should choose UP TREND with caution.
What Can I Trade on UP TREND?
Up Trend Ltd. offers a broad range of investment services for both retail and institutional clients, including:
- Brokerage Services: Buy/sell orders on Bulgarian and international markets.
- Asset Management: Individual portfolio management under a discretionary mandate.
- Investment Advisory: Personalized financial consulting based on client goals and risk profile.
- Custody Services: Safekeeping and administration of financial instruments.
- IPO/SPO Support: Services related to initial and secondary public offerings.
They offer brokerage services with access to:
- Stocks
- ETFs
- Bonds
- Forex
- Commodities
- CFDs (Contracts for Difference)
- Indices and Derivatives
| Trading Instruments | Supported |
| Stocks | ✔ |
| ETFs | ✔ |
| Bonds | ✔ |
| Forex | ✔ |
| Commodities | ✔ |
| CFDs | ✔ |
| Indices | ✔ |
| Derivatives | ✔ |
| Cryptocurrencies | ❌ |
| Options | ❌ |
